— My Philosophy

I believe in keeping things simple and using data to make sound design interventions. Being able to forsee future industry gaps and market opportunities. Staying ahead of competition by understanding users needs, industry trends, and implementing innovative technologies.

— My Story

Through my professional experience leading and managing creative teams, I have come to understand the important balance that needs to be maintained between business goals, customers' expectations, internal business constrains and market opportunities. I navigate that balance by pushing the boundaries of creativity, providing direction and mentoring, implementing proven methods and best practices for research, design, information architecture, and human computer interaction.